Duncan Lamb started his career as a journalist at the Estates Gazette where he became Deputy Editor prior to setting up his own media consultancy.

He has always had a passion for writing and the process of communicating messages and news through the media. He comments: “As communication channels have become increasingly diverse so has the challenge to secure coverage which raises a business’s profile with its target audiences and contributes to its bottom line.

“My job is not only to create that coverage but also to work with clients to develop their strategy, implement it and manage the process.

“PR, marketing, business development and investor relations now overlap to such a great extent that it is
  difficult to address them without taking an integrated approach."

Duncan is a founding director of Profile: the established networking organisation and information exchange for professionals in marketing, PR and business development across all parts of the property industry.

He is also a consultant to HelpSME: a 'one-stop' consultancy which offers advice to small and medium sized enterprises across the b2b and b2c sectors on how to cost effectively meet the challenge of resourcing vital business support functions.